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Attitude in Skincare Review From Beautypedia Website: An Appraisal Analysis by Fachri Ham is a document available to read on EtoBox.
The study analyzes the attitude devices in skincare reviews from the Beautypedia website, focusing on Paula’s Choice Skin Perfecting 2% BHA Lotion Exfoliant and Drunk Elephant T.L.C. Framboos Glycolic Night Serum. Using the Appraisal framework by Martin & White, it identifies that Appreciation is the dominant attitude device in both product reviews, with percentages of 46.50% and 66.82% respectively. The research highlights the influence of positive emotional responses in consumer reviews, indicating that u
- Author
- Fachri Ham
- Language
- EN