Can I read Cause Related Marketing : Who Cares Wins on EtoBox?

Cause Related Marketing : Who Cares Wins by Sue Adkins is a book available to read on EtoBox.

What is Cause Related Marketing : Who Cares Wins about?

1 online resource (xx, 307 pages) : Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functional benefits of a product or service is all, brands are constantly competing for customer loyalty and consumer attention. 'Cause Related Marketing' is one of the most exciting areas in marketing today which benefits both business and society. 'Cause Related Marketing': * positions Cause Related Marketing in the context of marketing, corporate social responsibility and corporate community investment. * explores who cares and why, providing research analysis into corporate and consumer attitudes both in the UK and internationally. * uses The Business in the Community Cause Related Marketing Guidelines, written by Sue Adkins and introduced by HRH The Prince of Wales, providing an in depth exploration of the key principles and processes that go towards creating excellence in Cause Related Marketing. * includes vignettes and in depth case studies to provide illustrations of Cause Related Marketing thro

Author

Sue Adkins

Publisher

Routledge

Published

1999

Language

EN

ISBN

9780750644815

Subjects

Management, Marketing, Business