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Rethinking Strategic Intent for Leadership by Diana Marcela Villamil is a document available to read on EtoBox.

What is Rethinking Strategic Intent for Leadership about?

This document discusses the concept of "strategic intent" which refers to companies fostering ambition and vision among employees to achieve global leadership over 10-20 years. It provides examples of Canon seeking to "beat Xerox" and Komatsu to "encircle Caterpillar". Strategic intent incorporates stretch targets to force innovative competition. Imitation alone will not lead to competitiveness as successful competitors continuously improve. Regaining competitiveness requires rethinking basic strategy conce

Author

Diana Marcela Villamil

Language

EN