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Strategic Event Management Guide by ScribdTranslations is a document available to read on EtoBox.

What is Strategic Event Management Guide about?

The document discusses the strategic management of events, defining an event as a purposeful occurrence that facilitates connections among people. It outlines the evolution of events from institutional to financial purposes, highlights the benefits of events as effective PR tools, and provides a framework for organizing events through SWOT analysis. Additionally, it categorizes various types of events and details tactical actions for participation in fairs and other events.

Author

ScribdTranslations

Language

EN