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Social CRM Framework for Customer Success by Dedi Purnomo is a document available to read on EtoBox.
What is Social CRM Framework for Customer Success about?
This paper presents a social CRM analytic framework designed to enhance customer retention, acquisition, and conversion through the analysis of social media data. The framework incorporates advanced analytical techniques, including machine learning and sentiment analysis, to extract actionable insights from large datasets. The study emphasizes the importance of understanding customer experiences on social media to inform effective marketing strategies and improve long-term customer relationships.
- Author
- Dedi Purnomo
- Language
- EN