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What is Profiling Wellness Tourists by Demographics about?

This paper investigates the role of sociodemographic variables in profiling wellness tourists, utilizing data collected from tourists in wellness hotels in Croatia. The findings indicate that while sociodemographic variables significantly influence travel motivations on a bivariate level, they may not be the most effective for profiling wellness tourists on a multivariate level. The study emphasizes the importance of understanding the characteristics and motivations of wellness tourists for better market se

Author

Patricia Adrielle

Language

EN