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About this document
e-WOM Impact on Brand Attitudes in Egypt by Bhagyashree is a document available to read on EtoBox.
- Author
- Bhagyashree
- Language
- EN
Opening book details…
e-WOM Impact on Brand Attitudes in Egypt by Bhagyashree is a document available to read on EtoBox.
This document summarizes a research paper that examines the influence of electronic word of mouth (eWOM) on consumers