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What is Product Management Course Syllabus about?

This document outlines the course syllabus for a Product Management course. The 3 main points are: 1) The course prepares students for careers as product/brand managers by teaching them how to manage existing and new products/brands through tasks like forecasting, budgeting, and analyzing metrics. 2) Students will work in groups on a marketing plan for an existing product to demonstrate their learning on industry and competitor analysis, developing objectives and strategies, and creating financial tools.

Author

Margielle_Nich_3272

Language

EN