About this document
Evolution and Concepts of Retailing by Mohd Adnan is a document available to read on EtoBox.
Retailing involves the sale of goods or services to consumers for personal use. A retailer acts as an intermediary between manufacturers and consumers, matching supply with individual consumer demand. Retailing has evolved over time from early markets and peddlers to modern large retailers that achieve economies of scale through huge supply chains and marketing plans. Key aspects of retailing include direct consumer interaction, location-based operations, and an emphasis on both products and services.
- Author
- Mohd Adnan
- Language
- EN