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What is Understanding Innovation Adoption Process about?

The document discusses the concepts of diffusion and adoption of innovation, defining adoption as a mental decision-making process at the individual level and diffusion as the communication of innovation within a social system. It outlines the elements of innovation, communication channels, and the stages of the adoption process, including awareness, interest, evaluation, trial, and adoption. Additionally, it covers perceived attributes of innovation, adopter categories, and the impact of social structure o

Author

SANUKRISHNA L S

Language

EN