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Pantene Pro-V is a blockbuster brand with over $1 billion in annual sales. However, after a decade of growth, the brand had become dated and confusing. In 2000, Pantene underwent a major redesign to revitalize the brand with new graphics, packaging, and advertising. The redesign was a challenge as it involved aligning hundreds of stakeholders across the global company. This article discusses the history of Pantene and details the 2000 redesign effort to keep the brand dynamic and leading in the market.

Author

ganeshsree86

Language

EN