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Can I read Guide To Advertising And Sales Promotion Law - Sallie Spilsbury - Paperback on EtoBox?
Guide To Advertising And Sales Promotion Law - Sallie Spilsbury - Paperback by Salli Spilsbury, Sallie Spilsbury is a nonfiction available to read on EtoBox.
What is Guide To Advertising And Sales Promotion Law - Sallie Spilsbury - Paperback about?
The book considers advertising and promotions on the internet how does the law apply to such activities now and what developments can we expect in the future? Legislation which is being adopted by the European Commission is also considered and its likely effect on marketing activities in the UK is analysed. Other areas of law examined include: the contractual relationships vis advertising and promotions, copyright, trade marks and branding, passing off, defamation, character merchandising and personality endorsement, product and price descriptions, comparative advertising, the use of third party material and the law governing lotteries and promotions. There is also a section on legal procedure and remedies.
Who reads Guide To Advertising And Sales Promotion Law - Sallie Spilsbury - Paperback?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Salli Spilsbury, Sallie Spilsbury
- Publisher
- Routledge Cavendish; Routledge-Cavendish
- Published
- 1998
- Language
- EN
- ISBN
- 9781859413876
- Category
- nonfiction
- Subjects
- Business, Marketing, Law
