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Homeyness in Branded Grocery Stores by davve98h is a document available to read on EtoBox.
What is Homeyness in Branded Grocery Stores about?
This document summarizes a research paper that explores consumer experiences at branded grocery stores. It discusses how previous research has focused on more spectacular branded retail environments, while less is known about everyday experiences like grocery shopping. The researchers studied Swedish women through ethnographic methods like interviews and photos. They found that the concept of "homeyness", or qualities that make a place feel like home, helped explain women
- Author
- davve98h
- Language
- EN