Can I read IMC Overview Print on EtoBox?
IMC Overview Print by tuuyen89678 is a document available to read on EtoBox.
What is IMC Overview Print about?
The document outlines the Integrated Marketing Communication (marcom) course for 2025-2026, detailing course learning outcomes, content structure, and assessment criteria. It emphasizes understanding marketing communication tools, developing effective strategies, and evaluating marcom effectiveness while integrating ethical considerations. The course includes group projects, individual participation, and a final exam, with a focus on real-world application in the Vietnamese market.
- Author
- tuuyen89678
- Language
- EN