About this document
Halal Cosmetics: Market Trends & Strategies by farahfaroro is a document available to read on EtoBox.
Muslim women value beauty products that adhere to halal guidelines. This has created a growing market for halal cosmetics estimated between $5-14 billion annually. However, halal cosmetic brands face challenges in gaining consumer trust and loyalty in the global market dominated by Western brands. Key strategies for halal cosmetic brands include carefully segmenting the Muslim and non-Muslim consumer markets, building an emotional Islamic brand appeal emphasizing purity and natural attributes, and establish
- Author
- farahfaroro
- Language
- EN