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Consumer Perception: Indigo vs Go Air by jhapushkarjha is a document available to read on EtoBox.

What is Consumer Perception: Indigo vs Go Air about?

This document outlines an assignment to research consumer perceptions of Indigo and Go Air airlines in Patna, India. The objectives are to understand consumer satisfaction levels, selection criteria, and suggestions for improvement. It notes that the Indian aviation industry faces challenges like high fuel costs and infrastructure constraints. The research will collect primary and secondary data through a sample of 50 respondents. Initial findings show Indigo has 83% of the market share in Patna to Delhi fl

Author

jhapushkarjha

Language

EN