About this document

CH10 2025sep VS by 壞咗嘅人 is a document available to read on EtoBox.

The document outlines the learning outcomes for a Marketing Management course, focusing on product classification, the significance of newness in products, factors influencing new product success or failure, and the new-product development process. It emphasizes the importance of understanding consumer needs and the steps involved in bringing a new product to market. Key stages include strategy development, idea generation, screening, business analysis, development, market testing, and commercialization.

Author

壞咗嘅人

Language

EN