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Li & Fung is a $2 billion global export trading company with 3,600 staff worldwide. It sources and manages the global supply chain for high-volume consumer goods. To counter emerging e-commerce competitors, Li & Fung launched an e-commerce portal called lifung.com in 2000. It implemented a strategy to aggregate orders from small and medium enterprises to offer customization and lower costs. By 2004, Li & Fung expected lifung.com to generate $2 billion in sales, a third of the group

Author

yogesh85

Language

EN