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BJP by Jeyannathann K is a document available to read on EtoBox.

What is BJP about?

1) The BJP launched social media campaigns in Tamil Nadu targeting journalists and a YouTube channel to stir controversy and promote Hindu nationalist issues. However, these campaigns failed to gain widespread support from Tamil audiences. 2) Data was analyzed from three Twitter hashtags related to these campaigns. The campaigns were found to involve coordinated tweeting by formal and informal BJP affiliates, but had limited impact in Tamil Nadu where anti-caste ideals and Tamil identity are strong. 3) W

Author

Jeyannathann K

Language

EN