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Generative AI in E-Commerce Marketing by LIONEL MESSI is a document available to read on EtoBox.

What is Generative AI in E-Commerce Marketing about?

This document explores the impact of generative AI on personalized marketing and content creation within the e-commerce sector, focusing on customer engagement influenced by factors such as AI-driven personalization, ad frequency, and data security. The study employs a quantitative methodology to analyze primary data from over 120 respondents, revealing that perceived personalization and data security positively affect customer engagement, while excessive ad frequency can lead to customer fatigue. The resea

Author

LIONEL MESSI

Language

EN