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Air Deccan by Kushal Shah is a document available to read on EtoBox.
What is Air Deccan about?
This document summarizes the competitive marketing strategies of private airlines in India. It provides an overview of the aviation sector and regulatory environment. It discusses industry growth trends, a SWOT analysis comparing major airlines like Jet Airways and Kingfisher, and challenges faced by the industry like rising fuel costs. The road ahead is outlined with projections showing continued passenger traffic growth in India to over 100 million by 2020.
- Author
- Kushal Shah
- Language
- EN