About this document
Digital Marketing Impact on Tanzania Telecoms by mussa fakhir is a document available to read on EtoBox.
The study investigates the impact of digital marketing strategies, specifically pay per click, e-mail, and social media marketing, on the performance of telecommunication companies in Tanzania. Using a sample of 80 respondents from the Tanzania Telecommunication Corporation, the findings indicate that all three strategies positively and significantly affect marketing performance. The research highlights the importance of digital marketing in enhancing organizational performance within the competitive teleco
- Author
- mussa fakhir
- Language
- EN