About this document
Marketing Strategies at Co.opmart Vietnam by Thuy Quynh is a document available to read on EtoBox.
This document discusses marketing concepts applied at Co.opmart Vietnam. It begins by defining key marketing concepts like the marketing concept, marketing management concept, and different types of marketing concepts. It then discusses the roles and responsibilities of marketing in the 21st century, including brand management, developing the marketing mix, and data analysis. The document also discusses the competencies required to succeed in marketing. Finally, it provides an example of how Co.opmart Vietn
- Author
- Thuy Quynh
- Language
- EN