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What is Key Factors in Distribution Channel Selection about?

The document discusses several factors that marketing managers consider when selecting distribution channels, including the nature of the product, market, middlemen, manufacturing unit, and government regulations. Key factors include the perishability and size of products, number of buyers and order sizes, costs and services provided by middlemen, manufacturer reputation and control desires, and government restrictions. Distribution channels are vital as they benefit consumers, producers, and intermediaries

Author

SuMee_L

Language

EN