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What is Karachi Amusement Park Market Analysis about?

This document analyzes a survey conducted for a research project on the potential for an amusement park in Karachi, Pakistan. It identifies several weaknesses in the survey, including a lack of definitions that lead to subjective responses, missing questions on expenditure amounts and visit frequency, and not asking about preferred media channels for each target market. It concludes that while the survey adequately identifies target markets and their needs, it fails to fully estimate the potential demand in

Author

Ang Chi Jun

Language

EN