About this document
Kellogg by Varsha Kasture is a document available to read on EtoBox.
- Kellogg introduced a new cereal called Nutri-Grain aimed at adults, hoping to capitalize on the growing adult population and estimated $3 billion adult cereal market. - Nutri-Grain was promoted heavily with a $15 million advertising budget and distributed in magazines targeted at adults. Initial sales were strong but began dropping off after a few months. - Kellogg discovered that getting adults out of bed earlier to eat breakfast was a major challenge. Many consumers were also interested in sugar-con
- Author
- Varsha Kasture
- Language
- EN