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Customer Readiness for Tablet Menus by Hữu Trung is a document available to read on EtoBox.

What is Customer Readiness for Tablet Menus about?

This study investigates customer intentions to adopt tablet-based menus in various restaurant settings, focusing on the impact of innovation characteristics and individual differences. Findings suggest that compatibility and relative advantage significantly influence adoption intentions, with quick-service and midscale customers showing higher acceptance than those in upscale restaurants. The research aims to guide restaurant managers in making informed decisions about implementing tablet-based menus based

Author

Hữu Trung

Language

EN