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What is Kurlon Ltd: Brand Positioning Challenges about?

Kurlon is facing declining sales and market share due to a disconnect between their product offerings and consumer needs. While brand recall is high, other factors like perceived quality, brand loyalty, and fit and finish are lower than competitors. Competitors have adopted more aggressive advertising and focus on regional markets. The case suggests Kurlon align their products with consumer segments, improve fit and finish, promote value through their positioning, and expand their online presence and sales

Author

Prithvi Guha

Language

EN