Can I read Revitalising Audience Research : Innovations in European Audience Research on EtoBox?

Revitalising Audience Research : Innovations in European Audience Research by Frauke Zeller; Cristina Ponte; Brian O'Neill is a book available to read on EtoBox.

What is Revitalising Audience Research : Innovations in European Audience Research about?

1 online resource (viii, 294 pages) : "The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals."-- Print version record Includes bibliographical references and index Introduction / Frauke Zeller, Cristina Ponte, and Brian O'Neill -- Methodological revitalisation and innovation. Lost in transition? conducting a hybrid ethnography "in" and "out": second life / Katleen Gabriels and Joke Bauwens -- "If you asked me ..." exploring autoethnography as a means to critically: assess and advance audience research / Alexander Dhoest -- Expanding the reach of the i

Author

Frauke Zeller; Cristina Ponte; Brian O'Neill

Publisher

Routledge, Taylor & Francis Group

Published

2015

Language

EN

ISBN

9781138787377

Subjects

Science, Language Learning, Sociology