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Can I read Marketing Issues on EtoBox?
Marketing Issues by John Coulson is a Business, Management and Accounting article available to read on EtoBox.
What is Marketing Issues about?
## Issues JOHN COULSON, Editor Communications Workshop Each quarter a leading business executive writes about a marketing issue that is very much in his mind. This time Michael J. Hobor, Vice President, Marketing, Rust-Oleum Corporation, Vernon Hills, Illinois, discusses some issues of importance to him. Prior to joining Rust-Oleum in 1980, Hobor was at Management Analysis Center, a general management consulting firm. He has his MBA and Ph.D. from the University of Chicago.
Who reads Marketing Issues?
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- John Coulson
- Publisher
- American Marketing Association; SAGE Publications (ISSN 0022-2429)
- Published
- 1981
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)