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Pharmaceutical Marketing Overview by Nandha Kumar is a document available to read on EtoBox.

What is Pharmaceutical Marketing Overview about?

This document outlines the scope and objectives of a 45-hour course on Pharmaceutical Marketing. The course aims to provide an understanding of marketing concepts and techniques and their application in the pharmaceutical industry. It is divided into 5 units that cover topics such as marketing definitions, the pharmaceutical market, product decisions, promotion methods, marketing channels, pricing strategies, and emerging concepts. The course is designed to groom students for challenging roles in sales, pro

Author

Nandha Kumar

Language

EN