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What is PSO: Case Study of Market Leadership about?

Pakistan State Oil (PSO) is the leading oil marketing company in Pakistan, with over 73% market share of diesel and 59% of gasoline. PSO was formed in the 1970s by merging three state-owned oil marketing firms. While PSO has traditionally dominated the market, it faces increasing competition from private and multinational companies. PSO is looking to diversify into non-fuel retail like restaurants and banking to supplement its income from fuel. It is also exploring using jatropha plants to produce biodiesel

Author

Davidparkash Mirza

Language

EN