Can I read Innovation and Capacity Building (Cross-disciplinary Management Theories for Practical Applications) on EtoBox?

Innovation and Capacity Building (Cross-disciplinary Management Theories for Practical Applications) by Vrontis, Demetris; Weber, Yaakov; Thrassou, Alkis; Shams, S. M. Riad; Tsoukatos, Evangelos is a Business, Management and Accounting article available to read on EtoBox.

What is Innovation and Capacity Building (Cross-disciplinary Management Theories for Practical Applications) about?

This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable read to both scholars and business executives.

Who reads Innovation and Capacity Building (Cross-disciplinary Management Theories for Practical Applications)?

Author

Vrontis, Demetris; Weber, Yaakov; Thrassou, Alkis; Shams, S. M. Riad; Tsoukatos, Evangelos

Publisher

Springer International Publishing : Imprint: Palgrave Macmillan

Published

2018

Language

EN

ISBN

9783319909448

Field

Business, Management and Accounting (Social Sciences)