Can I read Marshall McLuhan : the medium and the messenger on EtoBox?

Marshall McLuhan : the medium and the messenger by Douglas Coupland is a history book available to read on EtoBox.

What is Marshall McLuhan : the medium and the messenger about?

The importance of Marshall McLuhan and his communication theories cannot be overstated, but his written works—dense, at times even daunting—are more often cited than read. Nonetheless, his predictions have been borne out: in the early 1960s, McLuhan wrote that visual, individualistic print culture would be replaced by what he called "electronic interdependence," creating a new "global village" characterized by a collective identity with a tribal base. Novelist Douglas Coupland regards the celebrated academic as primarily an artist, a kind of performance artist offering profound but sometimes obscure insights into how technology was reshaping the world and its inhabitants. Coupland—prolific novelist, sculptor, visual artist, theatre performer—is a true child of McLuhan, whose body of work examines and often embodies McLuhan's famous aphorism that "the medium is the message." Written with his trademark humour and brilliance, Coupland's McLuhan is a...

Who reads Marshall McLuhan : the medium and the messenger?

Author

Douglas Coupland

Publisher

PENGUIN GROUP (CANADA)

Published

2009

Language

EN

ISBN

9780670069224

Category

history

Subjects

Literary Fiction, Fiction, Memoir

Rating

3.89 / 5 (74 ratings)

Updated

2026-03-14