About this document
RAPP Canada Rebrands as TRACK DDB by DDBcomPR is a document available to read on EtoBox.
RAPP Canada, a direct response and customer relationship marketing business unit of DDB Canada, is rebranding as TRACK DDB. Paul Tedesco will serve as VP and managing director of TRACK DDB. The rebranding is part of a global effort by DDB Worldwide to offer an integrated CRM offering. The new TRACK brand focuses on data-driven, individualized marketing and digital touchpoints.
- Author
- DDBcomPR
- Language
- EN