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Brand and Brand Building by sumanshukla1242 is a document available to read on EtoBox.

What is Brand and Brand Building about?

This document discusses the concepts of brand, branding, and brand building, particularly in the context of events. It outlines the importance of brand identity, associations, and touchpoints in creating a strong brand image, as well as factors essential for successful brand building such as quality, positioning, and long-term investment. The unit emphasizes the need for effective communication and internal marketing to foster brand loyalty and credibility.

Author

sumanshukla1242

Language

EN