About this document
Store Design and Visual Merchandising Second Editi... - (Introduction What Store Design Can Do For You) by Praachee Bhargava is a document available to read on EtoBox.
The document discusses the impact of store design and visual merchandising on consumer behavior, highlighting that up to 80% of purchase decisions are made in-store. It emphasizes the importance of creating an engaging shopping environment that influences customer decisions and differentiates retailers from competitors. The book promises to provide insights and principles for effective store design that enhances the shopping experience and boosts sales.
- Author
- Praachee Bhargava
- Language
- EN