Opening book details…
Can I read The economy of brands: XD-US on EtoBox?
The economy of brands: XD-US by Jan Lindemann is a nonfiction available to read on EtoBox.
What is The economy of brands: XD-US about?
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions. Erscheinungsdatum: 07.05.2010
Who reads The economy of brands: XD-US?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Jan Lindemann
- Publisher
- Palgrave Macmillan Limited
- Published
- 2010
- Language
- EN
- ISBN
- 9781349312818
- Category
- nonfiction
- Subjects
- Management, Business, Marketing
