About this document

Integrated Marketing Communication Overview by d.zoro.d1 is a document available to read on EtoBox.

The document discusses the fundamentals of Integrated Marketing Communication (IMC), outlining the communication process and its nine elements, including sender, message, encoding, and feedback. It details the marketing mix, which consists of product, price, place, and promotion, and describes the marketing communication mix, including tools such as advertising, personal selling, and public relations. Additionally, it highlights the evolution and growing importance of IMC in adapting to changes in consumer

Author

d.zoro.d1

Language

EN