About this document
Trust by Zain Maqsood is a document available to read on EtoBox.
This document describes a study that examines the effect of trust on customer acceptance of internet banking. The study aims to explore how trust influences customer acceptance and to examine trust as an additional belief within the Technology Acceptance Model (TAM) framework. The study develops hypotheses about the relationships between perceived usefulness, perceived ease of use, trust, attitude, intention to use, and actual use of internet banking. An online survey was conducted with 845 internet banking
- Author
- Zain Maqsood
- Language
- EN