Can I read Lipton on EtoBox?

Lipton by Thuy Duyen-unu is a document available to read on EtoBox.

What is Lipton about?

This document outlines a marketing challenge to make Lipton tea bags appeal more to Vietnamese millennial first jobbers aged 20-25. It notes that only 11% of the target group currently drinks tea bags. The challenge is to position Lipton as a "mental friend" for millennials during their life transformation from students to working. A successful campaign submission would include insights into millennials

Author

Thuy Duyen-unu

Language

EN