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Cus Com Profit by cloudgrass117 is a document available to read on EtoBox.
What is Cus Com Profit about?
The document presents a conceptual framework aimed at understanding the factors that drive profitable customer loyalty (PCL) for multinational companies (MNCs) in emerging economies. Through qualitative interviews with 42 managers from diverse regions, the authors categorize influencing factors into customer-specific, marketing-mix, and firm-specific variables, proposing that MNCs should monitor these factors to enhance their strategies. The study emphasizes the importance of PCL in achieving business succe
- Author
- cloudgrass117
- Language
- EN