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What is Rue 21: Fashion for All Ages about?

Rue 21 is a fashion retailer headquartered in Pittsburgh, Pennsylvania with over 100 stores nationwide catering to younger consumers aged 10-20s. The company wants to expand its target market to those in their 30s-40s and plus sizes. A new advertising campaign will use various channels including print, radio, television, social media, outdoor and guerrilla tactics. The campaign

Author

api-317477536

Language

EN