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What is HCBM PMKT SG 2025 about?

This study guide for the Higher Certificate in Business Management focuses on Principles of Marketing, outlining essential study materials, prescribed resources, and learning outcomes. It covers key marketing concepts, customer behavior, market segmentation, and the marketing process, emphasizing the importance of marketing in business competitiveness. The guide also includes references, multimedia resources, and a glossary of terms to aid students in their studies.

Author

Mokgadi

Language

EN