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Using Functional Neuroimaging to Advance Entrepreneurial Cognition Research by Sebastiano Massaro; Will Drover; Moran Cerf; Keith M. Hmieleski is a Business, Management and Accounting article available to read on EtoBox.

What is Using Functional Neuroimaging to Advance Entrepreneurial Cognition Research about?

This article advances current understandings of why and how functional neuroimaging can enrich the study of entrepreneurship. We discuss the foundations of this cross-disciplinary research area and its evolving boundaries, focusing on explaining and providing actionable insights on how two of the most widely used brain-imaging methods can be leveraged for use in entrepreneurship research. We provide guidelines aimed to equip entrepreneurship scholars with the fundamentals needed to design and evaluate research involving these neuroscience methods. In so doing, we delineate examples related to entrepreneurial cognition and propose several ways in which this domain of research can be enhanced with neuroimaging.

Who reads Using Functional Neuroimaging to Advance Entrepreneurial Cognition Research?

Author

Sebastiano Massaro; Will Drover; Moran Cerf; Keith M. Hmieleski

Publisher

John Wiley and Sons; Wiley (Blackwell Publishing); Blackwell Publishing Inc.; Blackwell; Informa UK Limited (ISSN 0447-2778)

Published

2020

Language

EN

Field

Business, Management and Accounting (Social Sciences)