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What is Best Practices for CE Accessories Merchandising about?

This document outlines a research project conducted by CEA to identify best practices for merchandising consumer electronics accessories. The project had three phases: 1) Identifying 30 best practices through interviews with manufacturers and retailers; 2) Conducting additional interviews and site visits to evaluate each practice; 3) Documenting findings and conclusions. The goal was to generate recommendations to help retailers improve accessory sales in areas like assortment, sales training, and joint pla

Author

Tamer Karam

Language

EN