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This report provides an analytical strategic review of the global pharmaceutical industry. In the first part, it covers the external environment of the global pharmaceutical industry using PESTEL analysis and outlines the Key drivers for change. It then uses the Five Forces analysis to demonstrate the industry attractiveness. In the second part, we illustrate the strategic capabilities of Novartis using the Value chain to discuss Novartis’ activities and identify its core competences, strengths and weakness

Author

Amany Hamza

Language

EN