Can I read Standard Southern British English as referee design in Irish radio advertising on EtoBox?

Standard Southern British English as referee design in Irish radio advertising by Joan O’Sullivan is a Arts and Humanities article available to read on EtoBox.

What is Standard Southern British English as referee design in Irish radio advertising about?

The exploitation of external as opposed to local language varieties in advertising can be associated with a history of colonization, the external variety being viewed as superior to the local (Bell 1991, The language of news media. Oxford: Basil Blackwell: 145). Although "Standard English" in terms of accent was never an exonormative model for speakers in Ireland (Hickey 2012, Standard Irish English. In Raymond Hickey (ed.), Standards of English: Codified varieties around the world, 96-116. Cambridge: Cambridge University Press), nevertheless Ireland's history of colonization by Britain, together with the geographical proximity and close socio-political and sociocultural connections of the two countries makes the Irish context an interesting one in which to examine this phenomenon. This study looks at how and to what extent standard British Received Pronunciation (RP), now termed Standard Southern British English (SSBE) (see Hughes et al. 2012, English accents and dialects, 5th edn. New York: Routledge) as opposed to Irish English varieties is exploited in radio advertising in Ireland. The study is based on a quantitative and qualitative analysis of a corpus of ads broadcast on an

Who reads Standard Southern British English as referee design in Irish radio advertising?

Author

Joan O’Sullivan

Publisher

Walter de Gruyter GmbH

Published

2017

Language

EN

Field

Arts and Humanities (Social Sciences)