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What is Impact of Online Presence on Buying Behavior about?

This document summarizes research on the impact of online brand presence and environmental factors on consumer purchases of white goods. A survey and interviews found that online reviews have strong influence on purchases, second only to word-of-mouth recommendations. The research also examined how environmental impacts and energy efficiency influence consumers. Statistical analysis including regression was used to evaluate the role of different factors in the purchasing decision.

Author

Abhishek Sehgal

Language

EN