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Can I read Customer Relationship Management on EtoBox?
Customer Relationship Management by Michael Fayerman is a Social Sciences article available to read on EtoBox.
What is Customer Relationship Management about?
## Abstract This chapter presents an approach increasingly employed by businesses to track and respond to their customers to provide better and faster services. It discusses the applicability of customer relationship management to the operations of higher education and institutional research and the role it plays in the knowledge management framework.
Who reads Customer Relationship Management?
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- Michael Fayerman
- Publisher
- John Wiley and Sons; Wiley (John Wiley & Sons); Wiley (ISSN 0271-0579)
- Published
- 2002
- Language
- EN
- Field
- Social Sciences